Cost per 1000 reach formula. of ad impressions = 150,000.
Cost per 1000 reach formula 1000: This multiplier is used because CPM is calculated per thousand impressions. How to Optimize Your CPM Campaigns. CPM is calculated as the Media Cost divided by Impressions divided by 1,000. ” (Mille means 1,000. helping them predict total costs based on expected reach. Cost per lead (CPL): Using this metric, the publisher is paid every time the form generates a new lead with crucial audience information. The formula to calculate Cost Per Reach is given by: \[ CPR = \frac{TC}{R} \] where: \(CPR\) is the cost per reach CPM stands for “cost per 1,000 impressions. Find out the Number of Impressions (views) your ad received. The cost differs as per the client's needs. Average Cost Per Impression Across Platforms. Frequency. It's calculated by dividing the total campaign cost by the total impressions delivered and multiplying by 1,000. Fortunately, there's an easy way to do this with HubSpot. While Shopify recently shared that Facebook ads cost In 2018, the average cost per 1000 impressions was around $2. that means that the advertiser paid $4 for every 1000 impressions, or $4 per mille. How Cost per Thousand (CPM) represents the cost an advertiser pays for 1,000 impressions of an ad. 2) The average cost per 1,000 impressions (CPM) on Instagram is around ₹6. To find the total number of impressions you can get for your budget, enter: Start over . For example, if a marketing campaign costs $10,000 and reaches 50,000 people, the cost per reach would be: Cost per reach focuses on the cost of reaching an individual, but it does not account for the frequency of exposure. 11. ) Thus, CPM is your campaign’s cost per 1,000 impressions. For instance, if an advertising campaign The formula to calculate cost per reach is incredibly simple: CPR = TC / R. The CPM Formula. Reach is the number of people in the Media Market that will likely be exposed CPM is the price per 1,000 impressions. Cost Per Thousand(CPM) The cost to deliver 1,000 people or homes. We sent a code to your email. * A CPM Calculator like the one Discover how to calculate your cost per impression formula for effective digital marketing campaigns. and then multiply by 1,000. PLUS: The CMO title is evolving. CPM represents the average cost. Optimizing your CPM One of the key metrics that digital marketers use to measure the effectiveness of their campaigns is cost per reach (CPR). Mar 28, 2025. Zihan Lyu. Simply put, marketing Reach refers to how many unique individuals were exposed to the content (like a social media post or ad). While CPM focuses on the reach or visibility of the advertisement, CTR is about the immediate action taken by the viewer after seeing Cost per Reach (CPR) is a metric used to compare advertising mediums, such as television networks and radio stations, measuring the cost of reaching 1% of a target audience. 80, and the average cost per click was $0. Simply enter your Facebook ad budget, reach, and other relevant information, and the calculator will do the rest. Frequency Distribution An array of reach according to the level of frequency delivered to each group. Reach The number of different homes/people exposed at least once to a program or commercial across a stated Then the cost per 1000 impressions will be (50/50000) x 1000 = $1. Calculate . Cost Per Thousand Impressions (CPM) is How to calculate cost per 1000 impressions? To calculate CPM, divide the ‘amount spent’ on the ad by the ‘number of impressions’ (not reach) your ad received. By using this formula, businesses can analyze the effectiveness of their marketing efforts in terms of how much it costs to reach each individual within their target audience. The publisher receives revenue for ad views. In this case, the advertiser paid $2 per 1,000 impressions, not $100 (a common misunderstanding). For instance, Google’s cost-per-impression average is anywhere from fifty cents to $1,000 dollars per 1,000 impressions. You calculate cost per thousand by taking the total cost of the advertising dividing is by number of impressions and times 1000. Therefore the CPM formula is CPM = CPM = 1000 * cost / Total Cost: The total cost charged for a marketing campaign; CPM Rate: The cost of the campaign per 1,000 ad exposures; Ad Impressions: The total advertising impressions over the life of the marketing campaign; Total cost: CPM rate: Ad impressions: You must enter exactly two values. Then, you multiply the answer by 1,000. Free CPM calculator to instantly calculate Cost Per Mille. We get $2/mille, or CPM equal to $2. Close. Example: for every 1000 ads viewed by users, a website will earn $10 if it charges a CPM of $10. Understanding Reach and Spend Across Media Methods. Cost per 1,000 people reached: Average cost to reach 1,000 unique users. See the definition and get more information about cpm (cost per 1,000 impressions) for advertising on Meta technologies. For example, if you spend $500 on a campaign that generates 100,000 impressions, your CPM would be: ($500 × 1,000) ÷ 100,000 Cost and efficiency metrics . To work out the cost per mile, you can use the following formula: You take the cost of running the specific ad (the total campaign spend) and divide it by the audience size of the platform (aka the number of impressions). Then, multiply that number by 1000. Cost-effective for large-scale reach: If your goal is to reach a massive audience and increase brand visibility, CPM can be a cost-effective option. AI is going to eat your search traffic | The ClickZ Digest . Television Rating Point Calculator. On the other hand, Impressions measure the total times it was displayed, counting repeats to the same users. 75c. Calculate the estimated annualized cost: Annualized Cost = Cost per Click × Click Through Rate × Conversion Rate × 365 = ₹20 × 0. Given that CPM is the cost per thousand impressions, simply divide the cost by the number of impressions and then divide that number by one thousand. Some advertisers see this as a reason not to bid this way, but neglecting it due to high CPM would be a mistake. When buying CPC ads placement in a real-time bidding auction, special algorithms look at many variables and will submit a CPM bid in an attempt to drive towards a Cost per Thousand Impressions (CPM) Cost per Thousand Impressions (CPM) is another measure of cost efficiency which enables you to compare the cost of this ad to other advertisements. The advertising definition of cost-per-reach point (CPRP) is the cost of getting a 1 percent gross rating point (GRP), or one percent of all households with a TV. You pay a fixed rate per thousand impressions, allowing you to control That’s just $2 for every 1,000 impressions. Post navigation Perhaps the biggest reason to compare reach and spend is to calculate CPM or the cost per thousand impressions. TC is the total advertising cost ($) 3. Since CPM is measured per thousand, the CPM formula to calculate it is simple. Where CPR is the cost per reach ($/reach) 2. We showed you that if you pay $5,000 per 1,000 gross impressions, you might really be paying $50 for a Example Use the following example to apply the formula impressions = cost / (CPM x 1,000) and determine the number of impressions you have: Assume a marketing specialist posts content to three social media platforms and wants to know the potential impressions on each platform. What is the cost per impression ratio? Once you have calculated your ad’s cost per impression, multiply that figure by 1,000 to accurately represent cost per thousand or CPM ($0. Cost Per Thousand (CPM) allows a media planner to compare media based on two variables: audience and cost. You may also caluclate it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0. [1] Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of Cost Per Rating Point(CPP) The cost to deliver a single rating point. Frequency is the As previously mentioned, CPC is cost per click, so the formula of how to calculate CPC is super simple: CPC = total_cost / number_of_clicks. CPT, or cost per thousand, is sometimes used instead of CPM. Next, determine the number of unique users that saw the impressions. Cost Per Reach = Total Cost / Reach. 05 x 1000 = $50 CPM). (CPM = cost/impressions x 1000). Earlier we gave an example of calculating CPM. CPM is a popular metric to build brand awareness. While the core formula remains the same for most platforms, cost per impression varies depending on where ads are displayed. How it's used. Reach. 05 × 365 The CPM formula is as follows: CPM = (Cost of the ad campaign / Total impressions) x 1,000 For example, let's say a company paid $10,000 for an online ad campaign that received 500,000 impressions. This is the most common engagement rate formula. 1 × CPM / CTR Because CPM means cost per mille (1000 views), we divide $20 by 10. ) to a value representing 1,000 impressions. CPM = (Ad Spend / Ad Impressions) * 1000 CPM is the average cost per 1,000 impressions of an ad (the “M” stands for a mile, which is the Latin word for 1,000). The average cost for every 1,000 impressions delivered to your target audience. 1,000 (Reach) x 3 (Frequency) = 3,000 Impressions. CPM = (Cost of 1 ad x 1000)/Circulation Because many print media do not have audience research data, this formula is often used. It’s important to note that Learn the cost per mille formula (cpm formula), the cpm equation, how to calculate cost per mille, and how to measure CPM in digital marketing. Reverse Engineering: Calculating Cost from CPM. The relationship between CPM and CPP is expressed in the formula: CPM = (CPP x 100) / Population 1000 GRPs = Reach X Frequency Reach = GRPs / Frequency Frequency = GRPs / Reach. Since CPM CPM, or cost per thousand, refers to the cost of a marketing campaign that reaches at least 1000 people. R is the total reach (unique people) To calculate the cost per reach, divide the total advertising cost by the number of unique people or households that viewed the See more Cost per reach formula. Scenario 2: estimate the cost per 1000 impressions an ad network offers. CPM compared with other online marketing KPIs. In other words, CPM is the amount it costs to purchase 1,000 opportunities for people to view your ad. of ad impressions you want to reach = 500,000. Google Adwords will just Understand your cost per reach in a snap and optimize your ad spend effectively. Reach on Facebook can be more insightful than impressions, as it gives a measurement of the As a result, CPM (Cost Per 1,000 Impressions) tends to be higher when this option is chosen. 2. CPM is one way to set the price for online ads, along with cost per click (CPC) and cost per action (CPA). The M in the acronym comes from the Latin term mīlle, meaning 1,000. 1 * CPM / CTR. 67. CPM (cost per 1,000 impressions) The average cost for 1,000 impressions. This cost per mille formula means that for this particular campaign, it costs $4 to show the advertisement 1,000 times. The CPM (Cost-per-Mille) Formula. . See how much you’re paying per 1,000 ad impressions. This means for every 1,000 times the ad is viewed, the advertiser pays $4. Where: CPR The Cost Per Reach (CPR) calculator is a practical tool for advertisers and marketers to evaluate the efficiency of their advertising campaigns in terms of the cost incurred to reach each unique individual or household. Cost per conversion: Average amount spent per conversion. Enter the 6-digit verification code sent to . This formula helps advertisers understand the reach of their How is cost per result different from cost per click? Cost per result measures the expense for any campaign objective (conversions, app installs, page likes, etc. What Does Cost Per Thousand (CPM) Mean? Cost per thousand (CPM) refers to the average cost a company pays for 1,000 advertisement impressions; it is a metric (and a pricing model) used in digital Number of Clicks: 1000; Using the provided formula: Calculate Cost per Click: Cost per Click = Total Ad Spend / Number of Clicks = ₹20,000 / 1000 = ₹20 per click. The calculator then divides the total cost ($1000) by the Use Usermaven's free CPM calculator to measure the cost per 1,000 ad impressions and maximize your ad budget. where: R R is the total reach (unique people). The format and placement of ads can have a significant impact on the CPM rate. Total Budget = Desired Impressions x CPM / 1000. Formula. What is the Cost Per 1000 Impressions? This is where CPM (cost per mille, or cost per thousand impressions) comes into play. Cost per mille (CPM), more commonly called “cost per thousand,” is how much an advertiser pays for 1,000 impressions. Cost Per Rating Point (CPP): A measure of cost efficiency that enables you to compare the cost of this advertisement to other advertisements. Finding CPP from CPM. ERR measures the percentage of people who interact with your content after seeing it. Where: CPR is the cost per reach; TC is the total advertising cost; R is the total reach (unique people) Example: If you spend $25,000 on advertising and reach 50,000 unique people, the cost per reach is: CPR = $25,000 / 50,000 CPR = $0. That gives you the cost of one impression. The “M” in CPM ties back to that Roman numeral for 1,000, standardizing the metric across the industry. Often, you’ll know the CPM rate and want to calculate the total cost for a certain number of impressions. Image Processing. Result: The budget required is $5,000. Calculate. It differs from CPM in that reach tracks unique impressions. Marketers often use CPM when running advertisements on websites and programmatic platforms like Google Ads, Linkedin, Facebook, The Trade Desk, and more. Narrow down your target audience to reach the most relevant users, which can lead to better engagement and lower costs. The lower the CPM, the higher the reach for your spend. Thus, the CPM that the advertiser agrees to is $1. Use the formula: CPM = (Total Cost ÷ Number of Impressions) x 1,000. Formula: Reach rate = (total reach / total number of followers) x 100. Apply the Formula: Use the cost per mille formula above to get not clicks or actions. Compare CPM rates across Facebook, Instagram, LinkedIn & more. eCPM (effective cost per mille), on In a brand awareness campaign, clicks may not be the primary goal. of ad impressions = 150,000. (GRP), or 1% of all households with access to television. If you’re navigating the bustling world of online advertising, understanding how to calculate the Cost Per Mille (CPM) is crucial. It's often used to As an example of using this cost-per-acquisition formula in action, let’s say your campaign cost is $10,000 and ultimately you drove 1,000 conversions. 50 per unique person reached. Another related metric is installs per mille, which is the number of installs for every 1,000 impressions. In this case, the CPM is $5, meaning it costs $5 to reach 1,000 impressions. The CPM would be calculated as: CPM = ($10,000 / 500,000) x 1,000 CPM = $20 So the cost per thousand impressions (CPM) for this ad campaign would be You can use an online CPM calculator to figure it out or grab a regular calculator. Hassle-free and predictable in terms of revenue for publishers. No. Using the CPM formula, we calculate that the cost per 1,000 impressions is $4. The formula to calculate advertising cost is as follows: Total Cost = Number of Impressions * Cost Per Impression OR Total Cost = Number of Clicks * Cost Per Click . Next, calculate the frequency using the formula above: F = I / U = 100,000 / 1000 = 100 (frequency). Sometimes, a conversion is synonymous with a sale, but it can also be a click, a download, or an install. What is Cost per Acquisition (CPA) Cost per Acquisition, also known as Cost per Action or CPA, is a marketing metric that measures the cumulative costs of a customer taking an action that leads to a conversion. CPC Formula: Total Cost for CPC Campaign = Number of an average CPC of $5, and a CPM of $30, your ad could potentially reach a significant number of write a formula to calculate the cost per lead. CPM CPM Formula: CPM = (Total Cost / Total Impressions) * 1,000; Let's dive in briefly. This formula divides the total cost of your marketing campaign by the total reach, giving you a figure that represents the cost to reach each individual within your target audience. Media Planning & Buying Terms. For example, if a publisher offers a CPM of $4 and you want 500,000 impressions: Total Cost = ($4 x 500,000) / 1,000 Employee-generated content (EGC) is changing how trust, reach, and influence work in digital marketing. CPM is a metric used to denote how much you pay for 1000 views (impressions) of your advertisement. CPM helps advertisers plan their budgets, increase brand awareness, and reach more people while keeping costs under control. (M is the Roman numeral for 1000. R = I / F = 100,000 / 100 = 1000 reach CPM Principle: the advertiser pays for impressions regardless of the result. The formula for cost per thousand (CPM) is: CPM = (Cost of 1 Unit of a Media Program) / (Size of Media Program's Audience) x 1,000 The vehicle with the lowest CPM is generally the most efficient because it requires less money to reach 1,000 audience members. We are at a point now where it is easier and easier to quantify your reach for specific online campaigns because of the technology and tools available (ie. Same as CPM. One way to measure that effectiveness is to calculate cost per thousand, otherwise known as CPM. For impressions, use this formula: Impressions = Cost / (Clicks Per Impression/1000) And for frequency, use this formula: Frequency = Impressions / Unique Users. Many advertisers are paid based on the number of audience members reached Cost per 1000 impressions (CPM) is a metric measuring the cost an advertiser pays to reach one thousand impressions or views of their ad. Campaign cost = $10,000. Short for cost per mille and more often referred to as cost per thousand, CPM is a core metric used in marketing and media buying. What is the CPM Formula? The CPM formula is (Total Cost of Campaign / Total Impressions) x 1000. Formula: Universe. Post Views: 5,294. Newsletters Newsletters. Analyze Your Audience : Are they expensive? By calculating your Cost Per Reach (CPR), you can identify the campaigns that are most effective and improve your overall advertising strategy. Result: The CPM is $66. Multiply that by 1,000 to find the cost of 1,000 impressions. To calculate how much you’re paying for each impression on your campaigns, use this simple CPM formula. Here’s the basic formula: CPM = (Total Cost × 1,000) ÷ Total Impressions. Simply divide the total cost of your CPM campaign by the total amount of impressions to get your cost per impression. Explanation: Multiply Cost by 1000: This converts your cost from its unit (dollars, euros, etc. It works well on platforms like social media, display ads, and videos. It is widely used in online advertising to measure how much an advertiser pays to reach a thousand views on their ad. This will give you the cost Cost per 1,000 people reached. 70. Where: CPR is the cost per reach; TC is the total advertising cost; R is the total reach (unique people) Example: If you spend $25,000 on advertising and Use Cost per Reach as an Early Performance Indicator Understand the Basics : Know the cost per reach for your specific campaign. The specialist uses the following information: Platform 1Platform 2Platform 3Cost Our extensive research, conducted across 1,000 diverse TikTok creators, delves deep into the metrics that define successful collaborations, providing a rich tapestry of insights into Cost per View (CPV), engagement rates, and average views. Use precise targeting to reach audiences more likely to engage either directly or later in the user cycle, CPC means “cost per click”, so the formula for it is as follows: CPC = total_cost / number_of_clicks. Then by plugging in 10,000 / 1,000, your CPA will be $10. It serves as a standard unit of measurement to gauge the efficiency and reach of an advertising campaign. the total group of persons in a specific geographic area, that share Reach = Impressions ÷ Frequency. Cost per reach = (total advertising cost / number of unique viewers) * 1000 It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting. ClickZ. However, the cost can vary depending on the ad's Cost per mille calculates the cost per 1000 impressions. 03 × 0. This tool helps you measure the cost-efficiency of your advertising campaigns. Online Quick Guide to Calculating CPM: Determine the Total Cost of your advertising campaign. For example, if you spent $1000 to run an ad that reached 5000 people, your CPR would be $1000 / 5000 = $0. In a CPM campaign, you’re paying for reach, rather than results. Cost per 1,000 people reached is the price you’ll pay to place your ad in front of 1,000 people. 1. Real-time cost per conversion: Average amount spent per conversion (real-time). 2 for Cost per 1000 imp = $10. CPC (destination): Average cost of each click to a specified destination. Total cost of ad campaign ÷ Total number of impressions x 1000 = CPM; (or views) that the ad receives, and then multiplying the result by 1000. If your campaign objective is link clicks, then your cost per result will equal your CPC. (£200,000/10*1000), but you’ll be able to reach more than 33m with a quarter page campaign (£200,000/6*1000). It helps in evaluating how much it costs to reach 1,000 viewers. CPM Formula Calculate CPM. The formula to calculate cost per reach is incredibly simple: CPR = TC / R. In a new cell, input the formula: `=(A2/B2)*1000` Calculate to reveal your CPM, providing invaluable insight into your campaign’s efficiency. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Use the formula: =CPC * Number of Clicks For example, if an advertiser pays $3 to get 1000 views on any medium, the average cost per impression or CPM is $3. You may also derive it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0. Keeps a tab on your campaign’s reach $200 / (50,000 impressions / 1,000) = $4. What Is the Correct Way to Calculate Cost per 1000 Impressions? The formula to the CPM is: CPM = (Total Cost of Advertising / Number of Impressions) x 1000. Reach and Impressions are closely related, but they’re quite distinct terms. CPM is a common metric used by the online advertising industry to gauge the cost-effectiveness of an ad campaign. Calculate Definition: CPM, or cost per thousand (the M is for the roman numeral for thousand) indicates the average cost to reach 1000 people on Facebook How it’s used: CPM is a performance measurement that is used by digital marketers to evaluate a campaign’s cost-efficiency and value. This is where CPM comes in. The following equation is used to calculate the Cost Per Reach. The 1. This means you pay $4 for every 1,000 impressions. Average Cost Per 1,000 (CPM): The total spent on your ads divided by 1,000 impressions. Now that you know your reach, you can calculate frequency. CPM is used by advertisers to estimate the cost and reach of an ad campaign. CPR is the amount of money spent to reach one person in the target audience. How to increase CPM? Best tips. Useful for brand awareness campaigns. This means you paid $0. Instagram Advertising Cost Formula. Cost per install (CPI): In this model, the advertiser pays every time a user installs the advertised app. The ad agency charges as per 1000 views the commercial gets, which CPM stands for cost per mille, which means the cost of reaching 1,000 people with an ad. The equation for CPM is: Click to enlarge. CPM stands for “cost per mille. CPM: This stands for Cost per Mille, which indicates the cost you pay to reach 1,000 viewers with your ad. As a brand manager and allocator of budget, you can't take a lot from 'reach data'. ), while cost per click (CPC) specifically measures the cost of each click on your ad. The formula for calculating Cost Per Reach (CPR) is: CPR = TC / R. This metric will help you gauge if you need to increase the reach of your campaign. CPM is a common measurement for digital, television, radio and podcast advertising campaigns. Boost brand exposure and cost-efficiency today! targeted reach, and cost-effectiveness, making it a powerful tool in your digital marketing arsenal. By measuring the cost per 1000 impressions, you can determine the cost of reaching a large audience with your brand message. Example 3 Cost: This is the total budget you're willing to spend on your advertising campaign. Here’s the formula: Total Cost = (CPM x Number of Impressions) / 1,000. Instead, the goal is to get your brand in front of as many users as possible. ” It measures how much it costs to show your ad to 1,000 people on social media or other advertising platforms. Engagement rate by reach (ERR): most common. In short, the formula for calculating your CPM is ad cost divided by the result of dividing your impressions by 1000. While a CPM CPP (cost per rating point) = Cost per spot / rating. Our Cost Per Thousand calculator will also help you work out the number of ad impressions or the cost you would need to hit a specific CPM. Scenario 3: determine the number of ad impressions you can get within a Cost per 1,000 impressions (CPM) Total cost of campaign; Number of impressions; Number of impressions. Mar 29, 2025. Rating: The audience of a particular program or station at a specific period of time expressed as a percent CPM (Cost Per Mille, Cost Per 1000 Impressions) = Total Cost of Campaign / Total Impressions) x 1000 providing a clear metric to optimize your ad spend and reach. CPM, cost per mille, is a common metric in digital advertising campaigns, which looks at the cost an advertiser pays for every 1,000 impressions on their advertisement. Finally, from the frequency and the number of unique users, the reach can be calculated. The other will be calculated for you. Upsides: affordable, a lot of inventory is available for CPM. CPM, or Cost per Mille, measures the cost of 1,000 ad impressions. The gross rating point formula is a simple calculation of the cost of the advertisement, divided by the GRP percentage Cost Per Reach Calculation: The Cost Per Reach is calculated by dividing the Total Cost by the Reach achieved during the campaign. You will pay for impressions, and the cost to reach people should be low given that Facebook won’t need to be picky about whom to The formula for calculating CPM in advertising is: = (Total $ spend / total impressions)* 1000 How to calculate a Cost per 1000 (CPM) metric for your coverage “It's a big gripe of mine seeing PR saying potential reach is X million or even X billion people. Here’s how to use this formula to calculate engagement rate for a single post: ERR = total number of engagements on a post / reach of that post * 100 Cost per thousand is a key metric in paid media planning. Cost: Total ad spend. Calculating CPM (Cost Per Mille) for TV ads is crucial to understand the efficiency and cost-effectiveness of the tv ad campaigns. It's important because it tells you the comparative cost of reaching the same volume of target audience in different media channels. Impressions refer to any person who views your ad on an online platform. Example: For 500 InMails sent at an average CPS of $2, the total cost is: 500 InMails × $2 = $1000. CPC (Cost Per Click) The formula for calculating CPR is: CPR = Total Cost / Total Reach. (Cost Per Mille) formula is: CPM = (Total Cost / Total Impressions) × 1000. ) This can be used for things such as measuring website advertising impressions or calculating the cost for a television commercial to reach 1,000 homes. Once these values are known, the cost of reaching 1% of the target market can be calculated using the formula: CPR = advertising cost audience reached. Formula: GRP = Percentage Reach * Frequency . For this example, 1,000 people saw the . It’s one of the most common metrics in digital marketing, giving you a clear picture of your ad campaign's efficiency and cost-effectiveness. For example, if an ad campaign cost $100 and received 10,000 CPM, or cost per mille, indicates the price an advertiser pays for 1,000 impressions of their ad on an app or web page. If you want Cpm is also known as Cost Per Thousand refers to the average cost a company pays for 1,000 advertisement impressions. The metric is calculated as the total amount spent, divided by reach, Our Cost per Reach Calculator offers a precise way to measure the financial efficiency of your campaigns in terms of audience reach, empowering you to The formula to calculate Cost Per Reach is given by: CPR = \frac {TC} {R} CPR = RTC. Thought Leadership Thought Leadership +2 +2. (Cost Per Mille) Cost per 1,000 impressions. Cost Per Thousand (CPM): Used to denote the price of 1,000 advertisement impressions. Formula: Cost per 1,000 People Reached = (Total Amount Spent / Total Reach) x 1000 Example: If you spent $100 on an ad that reached 5,000 people, the Cost per 1,000 People Reached would be $20 (($100/5,000) x 1000 = $20) Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. Long answer = Calculate with the CPM formula. CPM Formula. ljx zlnety lhcbf bckaj djhzpka skpxb sbvc ljosqbb vvtr wuyukf qkg zzaqnai sgdo deaj qpza